Comments on: Bloody Monday

By: Janet Wendy Spiegel

Janet Wendy Spiegel — Mon, 02 Feb 2009 01:30:41 +0000

AIG was also noted as the dba on the fine print on the letter. I think they did the right thing, too. 21st Century has the name recognition here.

By: Jacob

Jacob — Mon, 02 Feb 2009 01:25:38 +0000

Very interesting. In all honesty, it will probably work very well. AIG is nicely hidden under the fold on the “About Us” page of 21st.com – sneaky.

By: Janet Wendy Spiegel

Janet Wendy Spiegel — Thu, 29 Jan 2009 00:36:22 +0000

AIG owning 21st Century is an old story and the rebranding exercise to rename 21st Century was enormous. The very recent name change (as of the letter informing me as a consumer of the change this week) BACK to 21st Century is the new story and that is being done specifically because AIG is having trouble getting new clients to sign up. 21st Century has a more positive name recognition and trust factor. No one wants to give their money and trust to the AIG name right now.

By: Felix

Felix — Thu, 29 Jan 2009 00:08:14 +0000

“AIG, which has owned a stake in 21st Century since 1994, acquired in September 2007 the remaining 39 percent of shares for $813 million.” It’s an old story!