Gen Plus

At 78 million plus strong, we are a marketers dream. The Boomer and 50 Plus generation falls into two camps. Those with and those without. Money, that is.

Marketers are falling over each other to find out what we will or won’t spend our money on. Will there be a recession? Won’t there be a recession? [...]

Lots of hullaballoo this past week over the very important survey that Amy and I put together to get some stats on the virtual business trend and careers for Boomers and 50 Plus. We teamed up with EONS, who featured the survey on their home page over the weekend and now have it installed [...]

I’m very pleased to announce that after some serious trendwatching, Amy Zuckerman (of A-Z International) and I have put together a relevant survey on what our demographic is thinking regarding their future careers and the virtual business trend. We teamed up with Eons to get the word out and the survey is picking up interest. [...]

Many of you have already contributed your thoughts to the Choose 2 Lead survey I’m running on the blog (see the top of the main blog page). Shirley Clark, one of the founding members of Choose 2 Lead has passed along their recent press release detailing the goals of the survey. I’ve included [...]

The Town Hall concept is coming along nicely. So far, I’ve received emails from a few of you to secure your spots. Please pass the word along to any 50 plussers who would benefit from this type of event. Just to give you an idea of how the afternoon session is going [...]

So Baby Boomer is host for this week’s BBC #41. From music to driving challenges to looking FAB…enjoy!And a special thanks to those of you who are already so proactively filling out the survey. We need your input, so please click on the link at the top of the blog page and make [...]

Choose 2 Lead Women’s Foundation is a non profit organization that is a catalyst for changing the paradigm of the 21st century workplace, bringing together facts, economics, and social needs to support informed choices by women, employers and policymakers.We are partnering with Choose 2 Lead to gather information on job flexibility preferences in the workplace. [...]

In a very insightful article yesterday, in the LA Times, writer Jonathan Peterson opens the window a bit wider on the employment picture for Boomers. Back in the mid-1980’s the Bureau of Labor Statistics reported 18% of those in their late 6o’s still had jobs. Fast forward to today and that number is [...]

Back in 1994 (oh, so long ago) I suffered from an acute bout of viral labrynthisis, basically a virus of the ear canal. I was bedbound for about 2 weeks, dizzy for months, and suffered some permanent hearing loss in my left ear after about a year’s recovery. To this day, when the [...]

This is your last chance to get your vote in. I’ve been running a survey on how long 50 plussers have been looking for work. Very unscientific, but the results are interesting nonetheless and I’m going to release the stats in the next couple of weeks. So if you want your voice to be heard, [...]