On another note, those of you who frequent www.Thirdage.com will notice a pretty extreme shift in their target audience. They have tried to broaden their market demographic by going to the 45 plus market. The pictures are generally leaning to the 40-somethings as well as their affiliate partners. Third Age was bought out awhile ago and I wonder where they are going with this. Our company, Gen Plus focuses on 50 plus and even from 50 – 65 and from 65 and beyond there are 2 very distinct and different sets of needs. We focus on 50 – 65, because that is where my passion lies and that is the area where I recognize the heaviest need for advocacy for the health and wellbeing of the Boomer generation.
Going to 45 is a big leap and brings another set of distinct needs and fears. I’m going to keep watching to see how they roll this out.