Always looking for connections. Always keeping my eyes and ears open to themes in the world of 50 plus!
This one is about the “new lifestyle concept.” Well, you heard it here first. Several months ago, Campus Continuum asked us to help them with a survey they were running on “campus” retirement living. My article sent a lot of interested readers over to the survey. And results are in. More on that in a minute.
On a similar theme, a NY Times article by Alan Finder (Feb. 7, 2007) talks about three other campus communities (among quite a few more) that are being planned to bring 50 plussers in close connection with the vibrancy of young life and exploration, the energy and available education that lies in a college or university environment. Most satisfying seem to be trending towards smaller communities surrounding liberal arts colleges. (Think The Bob Newhart Show, with a roaring fire in the stone fireplace while billowing snow gently settles on the windowsills outside.)
A few weeks earlier, I wrote an article on the increasing move toward multi-generational living, reminiscent of family live in the 1950’s. And that connected with my interview with AARP and their survey on creating multi-generational livable communities.
All that to say, is that according to Campus Continuum’s survey (the one you took part in),on resident living at Juniata College out of 700 Baby Boomers surveyed, 86% of those ‘Very Interested’ in living on a college campus are ages 51 – 70. In multi-generational, friendly, engaging, intellectually stimulating, connected environments.
Other interesting stats?
- 17% (119) of the 700 respondents are “very interested” in residing at Campus Continuum at Juniata College; 37% (259) say they are “mildly interested.”
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- The project is equally attractive to alumni and non-alumni of the College.
- Unlike typical retirement communities, which draw primarily from their immediate area, 60% of the “very interested” prospects for Campus Continuum at Juniata College live 100 – 500 miles from the College. 18% live more than 500 miles away.
- 86% of the interested prospects are now 51 – 70 years old.
- Looking at the differences between those who express interest in living at the community versus those who do not, the main factor is whether they value the lifestyle (for example, access to courses and facilities, volunteer opportunities) that affiliation with the College offers.
- The planned community is attractive to a very diverse group in terms of education and income levels.
The survey is ongoing. To participate in the online survey if you still want your voice to be counted, www.campuscontinuum.com/juniata (for the Juniata college campus).
Campus Continuum is conducting a similar market assessment for a project at University of Massachusetts Dartmouth (Dartmouth, Mass.). To learn more about that community and to participate in that survey please visit www.campuscontinuum.com/umassd.