Once I got that out of the way, I wanted to see what 50 plussers wanted to know. And in the past year, the searches that have brought my site to visitors have included anything from “dating after 50” to “finding employment at 50 plus” to “hiring managers” to “retail resume” to “active living for 50 plus” and many, many more search queries.
But in the past few months, there has been a frequency on a search term that is unusual: “Starting a new career at 50 plus” and “Finding a new career path at 50 plus” and “Making a new start at over 50”. Basically the same query in different forms and all with one commonality. The word “new”. And that is what has occupied my thoughts for the past few days. New.
If you are a subscriber then you’ve read many of my articles on personal branding, repositioning, tactics and strategies for finding a job at 50 plus. (If you aren’t a subscriber, simply type in your email on the right hand side of this screen and you’ll be automatically subscribed…you can unsubscribe at any time.)
So I’m not a big fan of the word “new” in this context, because you have likely followed a strong career path for many, many years. In reality, at 50 plus, you are looking to reposition your skill set. You are marketing yourself to opportunities in companies that are strapped for management experience, loyalty, skilled workers. You are bringing your strengths to the market and really, looking for ways to make the market notice you. A correct mind set is half the solution to finding employment at 50 plus. And in my opinion, THE correct mind set is one of positioning and not of finding something new. The only thing new is the advantage that you bring to the company that hires you. Phew. Got that off my chest!