All in all, the world of communication continues to change and amaze. I’ve been blogging since 2004, when who even knew about blogs? I certainly didn’t have a clue. Started on Blogger, evolved to WordPress, then WP pro with customizability that allowed me, who knew nothing about coding, to be able to function in the world of website creators. Now, 8 years later, with literally millions of bloggers, the amount of work to stay ahead of the competition is daunting. Whereas I used to be just one of a few writers who opined on careers for the 50 plussers and the white elephant in the room…yup…ageism, I am now one of many who talk, blog, lecture and critique any and all things that affect us (those with grey roots showing or even fully white-haired!…not forgetting my balding male readers either.)
It’s been wonderful building up an audience of readers. About 10,000 of you have access to what I write on what used to be a daily post, and now less frequent, basis. For a few months I’ve been asking myself why I blog less now than I did a year ago? There are a few big reasons. None of them have to do with readership…because, you, my readers, who email rather than comment, who Facebook message me rather than post on the wall, are who keep me motivated to talk about whatever hits me on any given day. Here are the big reasons I’ve posted less in the past year than in any other year:
- My business is very busy (in addition to social media, I run a successful pet services business in the central San Fernando Valley, call Pooch Buddies!). Yes, it’s a really rough economy and to stay ahead and afloat, I really do work 365/24/7. Not only do I, a single woman, support a family of 3 (plus dog), but I’m responsible for livelihoods of 4-6 staff at any given time of the year, and the comfort of hundreds of people’s loved pets…a responsibility I don’t take lightly. If I can’t keep a full schedule for some of the best people who have ever worked for me, then I fail them. They are willing and eager to take as much work as they can get and I do my darnedest to keep their days full so they can keep their apartments, cars and fill their bellies.
- I lecture on online networking for career challenged 50 plussers, and so I do my part to stay abreast of changes to how the economic outlook affects career networking and how to overcome the significant challenges of finding work when you may have been unemployed now anywhere from 2 – 5 years. That takes up a bit of my time.
- I moved in September. The home I bought was not supposed to be a fixer…but yes, it has needed a lot of work, and I’m really tight with my money, so taking on the challenges of being my own contractor has been overwhelming (but I’ve saved a ton of money that I didn’t have to spend in the first place!)
- My DroidX. I have a smartphone. When I bought my DroidX, I was torn between the ubercool iPhone and the new Google-based android technology. I bought my DroidX because of the screen size (honking big) and because I use Google platforms for every aspect of my business (yes…the BEST there is and all for free…for ANY small business owner, Google is the way to go.) I can do almost anything that I can do on my PC on my smartphone, out in the field. Transfer money? In a snap. Send out PayPal invoices? Less than a minute. Keep track of all my staff, field schedules and be reachable in a millisecond? Yup. Internet, apps, you name it, I can do it. The ONLY thing I hate doing on my smartphone is trying to type a blog post. I can easily write a Facebook or Twitter microblog, but writing a lengthy post is not fun. I’m a fast thinker and a fast typist and I can type as fast as I think…on a PC. So trying to write a post on my droid is torture, even with the fab WordPress app. Even worse, is that I catch all the breaking news as I want it on my phone and get a million ideas for posts every day, but by the time I’m sitting at my desk at 8 or 9 or 10 or 11 pm, I’m just too darn tired to muster the energy to write about what (only 5 hours later) is now OLD news.
So, once again, I’m looking at ways to get out my thoughts, quickly, timely to the breaking news and moments of introspection that you like to read…but I’m not certain that blogging will continue to be it. Blogging is now considered almost mainstream media. I get scores of press releases every day on who wants to plug what for what occasion..but I’m not that kind of blogger. Every now and then you’ve seen me review or mention something cool on the Gen Plus list (like Sony music releases…which are generally fantastic and relevant to our age demographic and deserve any and all attention), but I’d rather review movies and the theater and music and the arts, than the latest invention to help someone who’s fallen down get up off the floor, or plug a pharmaceutical. We are not a geriatric demographic and I’m not the source you are going to for help with your aging parent or siblings when you do start looking for those resources. I adore my advertisers and welcome them, but a plugging blogger I am not.
I believe I’ll be heading a bit more toward the micro-blogging arena (I think…not sure…still ootzing over what and how). I haven’t worked it out yet, and I’ll continue to blog as I figure it out, but in the meantime, make sure to go to my Facebook link on the Gen Plus website and hit LIKE to become a fan (that’s how you’ll get my posts) or follow me on Twitter (www.twitter.com/genplus).
I’m not a political pundit or an economic analyst…there are tons of those…
I’m still exceedingly frustrated and heartbroken over the millions of 50plussers (and a lot of late 40-somethings) who literally can’t get a door to open to them.
I’d like to find the right way to help extend network, so I’m thinking it might a combo of Facebook, LinkedIn and Twitter, but the wheels are still turning looking for the next best thing.
If you have thoughts, opinions, feel free to share. If you prefer to read blog posts rather than micro-posts, feel free to let me know. If you’ve come up with the next best thing, I want to know about that, too.
Gotta run. Gotta check out what my staff are up to via my very, very smartphone. Love you all.