As a blogger, Page Rank holds a level of importance. Page Rank is a system developed by Google to determine the importance or relevance of a page or website in terms of reader interest. What keywords the page attracts, subject matter, content interest, reader interaction…you name it. Basically it lets you know if what you are writing about is of interest to others. If your page rank is low, does that mean a site is bad? No. Not at all. It just means that that particular page, website or blog hasn’t received as much traffic, interest or is deemed as content relevant as another page among the billions of pages on the web.
I got interested in Page Rank when I started getting more involved in the technical aspects of blogging. As most bloggers do, I began as a blogger…well…by writing. As my interests evolved and my blogging became more natural, my own curiousity drove me to find out more about this brave new world. And the two giants in the world of search are google and yahoo.
For bloggers, Page Rank became the holy grail. And once the really tech savvy webmasters figured out how page ranking worked, way back when (2 or 3 years ago), they would design their SEO (Search Engine Optimization) to maximize their page rankings. I, of course, as a non-tech blogger, knew none of this. However, I managed to gain a Page Rank of 7/10, which was phenomenal. And it was due solely to my content (I think!…because I didn’t do anything to manipulate my placement.)
Then Google, irritated at being played by the SEO experts, changed their ranking algorithms. And their top secret formula threw many rankings topsy turvy. My Page Rank of 7 fell to a 5 overnight. The coveted rank that I’d never paid attention to before, now stunned me. So I gave up on trying to understand the ranking system and continued to do what mattered to me…writing about relevant issues affecting Boomers and 50 Plussers. My Page Rank is back up to a 6, although I don’t know why (but that’s pretty good and I’m happy about it.) If you go to my main webpage and have a google toolbar, you’ll see page rank: http://genplus.blogspot.com/ (6 on this page), however individual pages, might have NO page rank at all (don’t want to delve into too much technical mumbo-jumbo, but you can get page rank by setting up different landing pages for your keyword searches…stopping now, I know…TMI): http://genplus.blogspot.com/2006/11/so-much-to-do-and-so-little-time.html. In any case, if you want to assess the rank of a website, make sure to click on their main page to see their ranking, rather than an individual post page.
The value of the internet is in the communication reach, the free exchange of ideas and the freedom and accessibility of information right around the world. If Page Rank plays into it, fine. It is an important number for advertisers and the commercial strength of a website. But it doesn’t change the heart of a blogger.